All runners have heard of and probably participated in 5Ks or 10K races, but how about a 401K? This special race, which will be 4.01K, is being held by The Prudential Insurance Company of America — one of the nation’s premier companies known for retirement planning. This event, which will not only help promote fitness, is also designed to raise awareness in retirement planning and the fact that millions of Americans are at risk of running out of money during their retirement years.

On October 4, in Washington, D.C., Prudential is inviting the public to join them in a celebration called the Retirement Challenge. It will not only be a race, but will also have special food, vendors and a surprise post-race concert by a national recording artist, courtesy of Pandora. Details on the artist will be available soon.

People in the United States are now living longer but saving less. With this growing trend becoming an urgent problem, the Retirement Challenge is one step in solving this dilemma. There is no registration fee, but participants are asked to pledge to save more for retirement. Event just 1% can make a huge difference over time.

If each member of a family of four saves 1% more, together they could have $173,972 more for retirement. If everyone in DC saves 1% more, together $28.7 billion could be saved for retirement. Prudential has partnered with 1:1, a charity that helps low-income families afford to pay for college by matching their savings dollar-for-dollar. This small step can make a huge difference in the future for everyone during their retirement years.

So, Prudential is asking all DC residents to not only participate in this race event, but to also invite friends and family, and help to run out this growing problem.

For more information about this special event, or to register for the race, visit run401k.com, and check their Twitter page: @PrudentialBYC.
Read more: http://runhaven.com/2015/07/14/race-retirement-4-01k/#ixzz3hI5GNKhs